Mode of address

When designing my magazine i need to think about the mode of address, this means taking into account who my magazine is aimed at and how i am going to cater for their needs. In my case i am targeting my audience at teenagers + who enjoy the indie pop genre. An example of someone who could read my magazine is a 16 year old girl who listens to artists such Lana del rey and rihanna. She shops in stores such as Urban Outfitters, Topshop and Zara and is interested in fashion. So in order to cater for this type of audience i would include her favourite artists and have my models dressed in the kind of clothing she would like and be able to relate with. She is interested in music but doesnt have the funds to keep buying the latests albums as at this age she would probably still be in education so would only be able to have a part time or saturday job, this means she wouldn't be earning much money, so instead of buying an album she would download single songs from itunes as it works out cheaper. I will make feedback opportuinities to find out more about my readers, i will give them the opportunity to suscribe to the magazine and i will also have competitions and quizzes to find out more. Also the magazine will encourage them to contact the magazine with their views through twitter.